Market Intelligence / Competitor Analysis
Competitor Analysis
Do you know who your ‘real’ competitors are?
Are you confident that your knowledge is up to date?
When was the last time you took the time to analyse your competitors’ business models?
All these questions and more are essential when competing in the ICT marketplace. Many companies prefer to bury their head in the sand, and blithely state that they do not have any competitors, whilst others become obsessed with analysing information.
MSC looks beyond the marketing, sales and strategic management of your competitors, analysing the strengths and weaknesses of an industry, identifying opportunities, threats and corporate strategies.
MSC offers a ‘market insider’ service where we do all the hard work, leaving you to get on with running your business. We provide a quarterly subscription service (four times a year) that delivers independent competitor information to your desktop.
This information includes:
- Annual Reports & Accounts
- Press Releases
- Newspaper Articles
- Analysts Reports
- Case Studies
- Presentations / Speeches
- Seminars / Conferences
- Price Lists
- Advertising / Promotions
- Tender Applications
- Intellectual Property
- Trade Shows
Identifying who your ‘real’ competitors are, their profile and the latest technologies in the industry can give you the competitive edge to be ahead of the game.