Market Intelligence / Field Research
Field Research
Face-to-face research is an essential ingredient to in-depth Market Research. Using the personal approach, MSC is able to gain insight into the psychology, body language and background of the interviewee.
MSC has a great deal of experience in the use of Neuro-Linguistic Programming (NLP Techniques), which are often overlooked in today’s market in favour of online social interaction, which neglects personal communication. Fully interacting with the wishes of the client, MSC is able to pose many open-ended and unset questions, uncovering from the interviewee detailed information often difficult to ascertain using online methods.
Consistently professional and fully compliant with industry regulations, MSC has undertaken successful face-to-face research campaigns worldwide, helping many clients to gain valuable and beneficial knowledge.
Contact us with your enquiry or to discuss access to MSC Personal Open Library Association Resource (POLAR) by becoming an MSC client.